The hottest prediction is that the sales revenue o

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It is estimated that the sales revenue of construction machinery in 2015 will increase by 7%

after more than a year of downturn consolidation, driven by the continuous introduction of favorable policies, the construction machinery industry has recently become active. Su Zimeng, Secretary General of China Construction Machinery Industry Association, said: "although it is difficult for the construction machinery industry to recover to the high growth level before 2011, ups and downs rarely occur. The pulling effect of national policies has begun to appear, and the overall situation of the industry will gradually improve." At the same time, he predicted that the sales revenue of the whole industry would increase by 7% in 2015

however, some experts believe that there are still variables in the incremental demand of foreign countries, and the decline in the growth rate of domestic investment is a relatively certain matter. Therefore, it can be concluded that the fundamentals of the construction machinery industry will not bottom out in 2015, and it is difficult to rebound. The mechanical and hydraulic type are generally low-frequency, and all enterprises in the adjustment period are practicing their internal skills and looking for upgrading. Whoever has strong competitiveness can take the lead in breaking out of the dilemma

the proposal of the "the Belt and Road" economic strategy is undoubtedly a major positive for domestic enterprises that are in a downturn. This is the national level to promote China's equipment manufacturing industry to the world through the construction of the environment and the promotion of policies. In view of the current unsatisfactory situation in the domestic market, some enterprises turned their attention to overseas. For a time, the overseas market became the "Tang Monk meat" that everyone wanted to eat

experts say that it is not easy to develop our position in overseas markets. It is understood that in recent years, in order to better explore the overseas market, domestic construction machinery enterprises have increased their investment and sought localization development by investing and building factories locally. However, it has also encountered many obstacles in its internationalization journey, such as antitrust and national economic security

experts pointed out that due to the high degree of "similarity" and low technical content of some products of domestic enterprises, it has caused an impact on local traditional industries, which has caused some countries to restrict the import of Chinese products by increasing certification, improving technology fortress, adjusting tariffs and other means. For example, in July last year, two major domestic bulldozer manufacturers successively issued announcements, suggesting the risk of anti-dumping investigations from overseas markets. The incident originated from the decision of the internal market protection department of the Eurasian Economic Commission to launch an anti-dumping investigation on crawler bulldozers with less than 250 horsepower originating in China exported to Russia Kazakhstan Belarus Customs Union countries upon the application of Chelyabinsk ABS/pbt alloy tractor factory. If the investigation is confirmed to be true, a certain amount of anti-dumping duties will be levied on this series of products, which will inevitably affect the export of Chinese bulldozer products to the region

In addition, more and more countries have introduced a series of measures to restrict imports in order to cultivate and support their own manufacturing industries. In July last year, Sergei zib, Deputy Minister of industry and trade of Russia, announced that Russia plans to reduce the import dependence of equipment and machinery production from 90% to 50% by 2020; The Vietnamese government and enterprises also want to speed up technological innovation to gradually get rid of the dependence on imported machinery from China. Therefore, the road of internationalization must be opened up by fresh blood. This has forced Chinese construction machinery enterprises to get rid of the shackles of "made in China" and increase the research and development of new products and technologies

experts believe that not all companies in the industry can go smoothly in developing overseas markets relying on the "the Belt and Road" strategy. In addition to political reasons and the competition of overseas giants, the economic growth of many countries is limited, and it is unrealistic for the domestic construction machinery industry to fully expect the expansion of overseas markets

experts stressed that overseas demand is breakpoint, which is very different from the domestic demand driven by 4trillion yuan. The overseas market is not the "savior" of excess capacity of construction machinery. Although some advantageous export enterprises such as XCMG, Liugong, Sany, Zoomlion and other leading enterprises are expected to increase their export orders, most small hydraulic loading enterprises may not be able to share the strategic dividends of the "the Belt and Road"

when the market is hot, construction machinery enterprises are used to fighting alone. Today, the market demand has shrunk significantly, the market has a large number of shares, and there is a serious overcapacity. With the increase of enterprise operating costs and financial expenses, the construction machinery industry is facing a severe test of survival and development. In the cold wind and rain, the individual's weakness and vulnerability are becoming increasingly prominent. As the zigzag experimental machine of Jinan new era Gold Testing Instrument Co., Ltd. in the market is mainly used for the repeated zigzag experimental changes of metal wires, enterprises begin to realize that only mutual support can go more stably and further. Therefore, holding together for heating has become a new way for small and medium-sized enterprises to survive in the future

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